Encouraging innovation and managing creativity often needs specialised support and experience.
Creativity Professor Peter Bloore (MBA) is an expert in innovation, whether it is setting up a specialised R&D unit; providing customised training to encourage creativity; designing a corporate strategy for innovation; leading story and concept development; facilitating brainstorms; brand development; or changing the internal culture of your organisation.
He specialises in the media, leisure, travel and entertainment industries.
He has a background in creative writing, and film and television story development.
Current work has included innovation consultancy for Merlin Entertainments PLC (see below); film development executive for wavelength films and other producers; and head of story and concept development for an innovative touring arena show.
Making a splash with innovation
Peter’s work for Merlin began by creating and managing its R&D innovation team. He recruited a mix of creative outsiders, specialist designers, and senior Merlin executives to develop ideas for the future of Merlin’s ever-changing entertainment and leisure offer.
Amongst other projects he helped develop concepts for new rollercoasters and water rides for the theme parks, and worked on future brand development.
With new technology and exciting changes in the entertainment business, what could the resort theme park of the future be like?
Working in creative businesses including film & TV
Stories are his passion. His work includes working with teams on idea development and finance; and creating compelling new story ideas and format concepts. He is currently working as a freelance development executive.
In the last twenty two years Peter has worked as a development consultant for entertainment and media companies in concept development, business strategy and finance. Clients have included the Media Xchange Consultancy; Prescience Film Finance; Ken Loach’s Sixteen Films; the National Film and Television School; Number 9 Films; Parallax; and Rainy Day Films.
He is a produced feature film screenwriter (The Truth About Love, starring Jennifer Love Hewitt and Dougray Scott, released in 2005 in 22 territories worldwide) and is now completing a thriller novel called I’ll Be There.
Analysing the alchemy of creativity
Peter’s work in creativity in film and TV culminated in his Routledge book The Screenplay Business (2012).
In a cross-disciplinary academic study, he explores the secrets of the film business drawing on creativity, psychology, motivation, film studies, media value chains, and MBA business theories.
His book includes chapters on the creative process, managing creative people, organisational culture, power relationships, business finance, building a new media business, and creative leadership.
He has also published a book chapter on the hidden creativity in historical reconstructions, called Historical Digital Reconstruction: the role of creativity and known unknowns.
Buy The Screenplay Business, at Amazon.co.uk or at Abebooks.
In his creative spare time...
Creativity, poetry, and fiction
This year Peter published his first book of poetry under the name of Peter Lavergne, which is the pseudonym he uses for fiction and creative writing, adopting his French mother’s maiden name.
It is called Tidal Surge, and can be found at many bookshops, including Waterstones and Amazon and Aldeburgh Bookshop (click on the names to open the links, but personally I would of course recommend supporting an independent bookshop like Aldeburgh Bookshop)
This beautifully crafted new book by poet Peter Lavergne and artist Caroline McAdam Clark is a poetic elegy to the eroding landscape of the east coast, the raw power of the sea and the wind, and the transient emotions of love and loss.
Very high production values, including 52 original colour illustrations, good quality paper and a binding of French flaps, combine to make this a great offer for the gift market (birthdays, Christmas, or as a souvenir), at the competitive price point of £14.99 RPP.
A section at the back includes information on featured historical sites in East Anglia, from Orford Ness and Aldeburgh in Suffolk, to Walsingham and Salthouse in Norfolk. It is primarily a poetry book but is also aimed at local interest and art. More information and page samples can be found here at Bittern Books who are the distributor for Tidal Surge: https://bitternbooks.co.uk/product/tidal-surge/
Inner flap introduction text from Peter Lavergne: “We are mainly water… our hearts and brains are seventy-five per cent fluid, and awash with hormones: the chemical messengers that ebb and flow throughout our lives, influencing our behaviour and emotions. Love, depression, anxiety, adolescence, menopause… they are all part of our tidal surge.”
The book was successfully launched at the Royal Watercolour Society in Trafalgar Square on 17th October 2024, as part of Caroline McAdam Clark’s exhibition Common Ground (see below).
Amazon link here: https://www.amazon.co.uk/Tidal-Surge-Visions-east-coast/dp/139999283X
Amongst other personal creative projects Peter is completing a novel called Because you were waiting (his literary agent is Rochelle Stevens, 0207 359 3900).
He is also the lead singer and songwriter for a blues and Americana band called The Hedonists: www.thehedonists.co.uk
Teaching and researching creativity
Academically Peter is based at the University of East Anglia, famous for its creative writing courses and the Sainsbury Centre for World Art. He is Professor of Creativity, and teaches media business, creative writing (scriptwriting and adaptation), managing creativity and innovation, and film and TV development for the MA in film, TV and creative practice. He designed UEA’s ‘PhD by professional practice’, and can supervise practice-based film and creativity PhDs.
He is a senior tutor at the National Film and TV School (NFTS).
He has also been senior lecturer in media business at Bournemouth University (teaching managing creativity and innovation, organisational culture, and change management); and was a visiting tutor at the London Film School (teaching screenplay development), including their International Film Business MA in association with Exeter University.
From 2006 to 2009 Peter was permanently employed as senior lecturer at Bournemouth University’s media school (including the HEFCE-endorsed centre for excellence in media practice) and was course leader on the UK’s first media MBA.
From 2005-2006 he was Associate Director of the Film Business Academy at Cass Business School in London.