Creativity is not a mystery
There is a lot of good research evidence about how to encourage creativity in the workplace and support innovation.
The chances are that the people who would find the solutions you need are already working for you, just in the wrong place or working in the wrong way.
Identify the mission, then identify the right creative people and experts, inspire them and resource their work, then test and implement their ideas…
The right people in the right team can produce radical results, and change the way you do business.
Don't let your good ideas get held down
Remove the ceiling
IS FORGING A SILVER BULLET WITH YOUR COMPANY’S NAME ON IT
However successful you think you are, a competitor or an innovative new start-up company may be targeting your market share.
All companies need to innovate to survive and grow. So how do you out-think the competition?
How do you unlock your people’s creativity and develop a capacity for innovation?
In short, how do you future-proof your business?
Here are four ways I can help your organisation develop its creativity capability.
INNOVATION THINKER AND RESEARCHER, CREATIVE TEAM BUILDER AND MAVERICK…
Peter Bloore is a business consultant to the media, leisure and entertainment industries, and the charity sector.
He has been chair of the R&D unit at Merlin Entertainments plc, recruiting and leading a team to dream up rollercoaster ideas and other attractions for the theme parks of the future worldwide.
He is a Professor of Creativity at UEA; head of drama development at Wavelength Films; head of story and concept development for an innovative touring arena show; and author of a book on creativity.
For more about Peter please click here, or he can be contacted at firstname.lastname@example.org.